Studio JUX wins Green Fashion Competition

Tuesday, January 31st, 2012 -

Dutch fashion brand Studio JUX have won the main price of the Green Fashion Competition! The price comes with 25.000 EUR and was handed over by dutch minister of economic affairs Verhagen. Among the guests was also crown princess Maxima.

The price winners definately deserve it – we know only a few brands that create a good design and are so closely involved with their production – designer Jitske Lundgren lives most of the time in Nepal, where she manages their own production factory.

The Jury about Studio JUX: “This brand clearly addresses biodiversity issues in the fashion industry and provides a very good overview of materials used, related certifications and sourcing locations. The designs are modern, and simple but interesting enough not to bore. The playful and colourful designs are striking.” The jury believes that this company can have a true impact on the communication of green labels and a that it has a thorough understanding of biodiversity and sustainability in general, the business plan even included a Life cycle analysis of CO2 emissions. “The business plan reads that the brand means ‘Fun’ in German. We would not be surprised if it means ‘Sustainable’ in Nepalese.”

The winner in the category young brands, worth 15.000 EUR, is the US designer Carrie Perry. The Jury: “This label launches modern clothes with a nonchalant touch, which are for a sophisticated and conscious target market. The plan displays a sound knowledge on sustainability issues and biodiversity, including the right choice of materials and a strong supply chain focus. Sustainability is thoroughly integrated in the work of the company by means of a clear mission, values and guiding principles on sustainability.”

With the green fashion competition, the topic of sustainable fashion has become a place on the main stage in The Netherlands. Hopefully it will be an example for other countries to follow and create a relevant main stage for sustainable fashion design.

Congratulations to the winners!


Garden of Good: green fashion in Copenhagen

Wednesday, January 25th, 2012 -

Sustainable fashion showrooms and platforms are conquering the fashion weeks in Europe. After the recent launch of Ethical Fashion Show Berlin and MINT in Amsterdam, a presence of sustainable fashion in Copenhagen seems to be a logical development.

From 2nd until 4th February the creative community ArtRebels will organize a showroom at Gallery in Copenhagen as part of Copenhagen Fashion Week. They will be showcasing a selection of designers including UnderprotectionMaxJennySCA ULVENMaska, and Phucisme.

The showroom Garden of Good is dedicated to sustainable production. ArtRebels has selected brands with interesting stories, innovative design and sustainable and fair trade practices. Their goal is to challenge the perception that sustainable design is puritanical, and instead present it as interesting and innovative.

ArtRebels is a creative community based in Copenhagen, Denmark, that unites designers, artists, filmmakers, musicians and other creative souls from all over the world. Their mission is to create, promote and support creative projects while endorsing social responsibility, and to move people and businesses in new directions.



Berlin Fashion Week – Green Highlights 2012

Tuesday, January 17th, 2012 -

The Berlin Fashion Week has started! Don’t forget your rubber boots and umbrellas this time, they might be a necessary part of your outfit…

In our Berlin Fashion Week Eco Guide we have listed all brands and events at the Berlin Fashion Week for you.

Off course we are excited to check out the debuting Ethical Fashion Show. They have invited for a get together on Wednesday evening starting at 8pm. If it is going to look like the electro parties at Ewerk in the nineties? We will see, at least we look forward to see a bunch of good old greenies like  BanuqElementumMilch and  Studio JUX. If they do it right, it will last forever.

You might also want to have a look at Green Showroom in the Hotel Adlon, last time sharing the house with Boris Beckham and Gasprom. Their salon show is on thursday, but for invited guests only. We are expecting everything from rhubarb tanned leather bags from The Rooters, elegant ladies shoes by Alina Schurfeld to Estonian upcycling chic by Reet Aus.

You can’t do without a green jeans check at Bread and Butter. If Kuyichi is Beatles, Kings of Indigo is Stones and Monkee Genes is Pink Floyd. Anyway, the Bread and Butter still rocks, if you like it or not. For a little contrast, also visit the Toast & Jam vintage fair just opposite the entrance area.

Premium, once pioneering with their green area, is still showcasing a good selection of green fashion brands. Check out the upcoming dutch designer Elsien Gringhuis, and see the new collections of evergreens like Veja (Seek),Misericordia(Seek) and Les Racienes du Ciel. And do blondes really make better T-Shirts?

And the showrooms. We recommend visiting SlowmoFormat and Umasan. Check out the british upcycling special at the Upcycling Fashion Pop-Up Store. And of course have a coffee break at the Eco Showroom.

And the shows. This time In Fashion and Lavera Showfloor joined forces. We recommend the Slow Fashion Award Show,  and the show of Isabell de Hillerin and all the other shows too of course, see the complete listing at our Eco Guide.

And the eco scene. We will for sure see us on Thursday evening at the Innatex Lounge in the Kreuzberg szenebar Das Hotel. Entrance policies got tough this time. Those who did not get an invitation for the exclusive green fashion lounge can still come on from 9 pm and party, together with us green VIPs, in the basement. And those more interested in clothing than in parties, Innatex is also a Trade Show close to Wallau and actually showcases quite some green fashion brands this time.

Last but not least: be sure that you visit us on Thursday or Friday, we are with our Berlin mind-shifting designer Esther Perbandt at the Capsule and are proud to say that the collection is promising and.. more sustainable than before!



German discounters under pressure

Thursday, January 12th, 2012 -

A few days ago, the German department of the clean clothes campaign published a report, stating that they have found strong violations of working rights by the textile producers for the German discounters Lidl, Aldi and Kik. The campaign had a strong respond in the German press, with coverage in media such as ARDSpiegel,Sueddeutsche and Handelsblatt.

After earlier publications about their labor circumstances, Lidl and Kik promised to do better, and started to organize trainings in social standards with their producers.

At the end of 2011, a team of researchers went to Bangladesh and interviewed 162 workers. In their following publication, the clean clothes campaign concluded, that human rights violations are still daily business of the seamstresses.

I talked with Sandra Dusch Silva from Christliche Initiave Romero, one of the coordinators of the publication, and I asked her what the discounters should do. She states: “We need a structural change here. What these companies have done until now is not sufficient. The system itself has to change. They should change their buying practices. They should change the way the audits take place. They should become part of a multi-stakeholder initiative. The trainings should be optimized, until now only the middle management had access to the trainings. Also the workers should have access here.”

After the publication, Lidl and Kik showed their willingness to talk with representatives of the Clean Clothes Campaign. Until now, Aldi did not respond at all. Lidl stated to Spiegel: “We take this very serious. But the living and working circumstances in developing countries can’t be compared with European standards.”

It might be a big challenge to bring the discounters to the structural change that the clean clothes campaign demands. Because, after all, aren’t the discounters themselves the problem? as the Berliner Zeitung concludes pointy. Those who want to sell cheap have to buy cheap. That’s a matter also consumers should ask themselves: “who actually pays the price when I shop as cheap as possible?”



Esther Perbandt AW2012 collection

Thursday, January 12th, 2012 -

Next week Esther Perbandt will present her Autumn/Winter Collection 2012 at Capsule Berlin. What you can look forward to is a collection kept completely in black with recyclable chains and deconstructed tartan that reminds of elegant aesthetics in old Hitchcock movies. 60 % of the fabrics used for the sample collection are sustainable and with the final collection she aims to increase that amount even more.

The Capsule trade show started in New York in 2007 and made its debut in Berlin last summer. Now for the second time it provides a platform for contemporary fashion and young labels from the premium segment. Edina Sultanik, one of the main organisers explains how they came up with the idea for the new ‘anti’-fair. Unsatisfied with existing fairs, their aim was to create a new fair with an avant-garde touch and cool flair. The first Capsule became an instant success. Read the complete (German) interviewhere.

We are excited to participate this year and present Esther Perbandt’s new collection. So don’t miss stopping by when you come the city next week.



19.-20. January 2012
Thursday 10 am – 7 pm
Friday 10 am – 6 pm


Alte Münze
Am Krögel 2
10179 Berlin

Esther Perbandt will also display in Milan, Toronto and Singapore this season.
For further information click the links below.



APRIL 24TH – 28TH AT FAT Fashion Art Toronto

MAY 17TH & 18TH AT BLUEPRINT – Asia’s Fashion Trade Gateway Singapore

Toast & Jam Vintage Fashion Fair

Monday, January 9th, 2012 -

During Berlin Fashion Week, we won’t only look at new creations but can also visit a fabulous vintage market that will take place right opposite the Bread & Butter, which is held in the buildings of the old Flughafen Tempelhof again. Toast & Jam, the felicitous name of the three-day Vintage Fashion fair, will happen in the Columbia Club starting Thursday with a Catwalk Show at 17h and ending with a closure party on Saturday. The city magazine Exberliner and the Nowkoelln flea market invited over 30 vintage fashion vendors from Germany and Europe, which will present and sell their treasures from old times.


Jan 19, 11-19h Fair, 17-19h Fashion Show
Jan 20, 11-19h Fair
Jan 21, 11-18h Fair
Jan 21, 22h- open end Party Extravaganza with Burlesque Dancers, DJs & a Band

Columbiadamm 9
10965 Berlin

Click here for the facebook event


The Berlin Fashion Week Eco Guide

Friday, January 6th, 2012 -

About ten days to go, and then it’s Berlin Fashion Week again… We recommend you bring your walking shoes this time, as it seems there will be more fairs than ever and the green brands are spread on many of them. Consider it a challenge to catch as many venues as possible..

We have counted over 120 green fashion brands that present themselves at the next Berlin Fashion Week. This is much more than last summer and equals the number of last winter. The rise may be partially due to the debut of Ethical Fashion Show Berlin, which presents most green fashion brands, and it definitely proves the vitality of the green fashion scene.

The brands, the trade shows, the showrooms, the parties – Green fashion is more alive than ever in Berlin.

We wish you a happy fashion week!

Image: dutch designer Elsien Gringhuis, photo by Catherine Conroy.



Armed AngelsA Question ofBlondes make better T-ShirtsCalicampoCaro E.|HaikureI HeartJulie ParkL`Herbe RougeLaniusLes Racines du Ciel |People TreePortocoloniaRaffaufRealeSimon Ese The BaandMisericordia |VejaNoirShakkeiElsien GringhuisRita in PalmaThemataVilla Gaia


Natural World EcoEl NaturalistaMonkee GenesOne Green Elephant Stop The Water While Using MeFrancois & Marithé Girbaud ActliveKnowledge Cotton |K.O.I.Nudie JeansA Question OfAnvilNatural WorldKuiyichi


Alina Schuerfeld Alma & LovisAtelier Laure Paschoud Atlantic LeatherEarly FishGood SocietyHanna FeltingHULAKaschuba HommageKaska Hass |Lanius LeibschneiderMateria PrimaPampa Pop RE 101Reet AusRight as RainRoyal BlushSchmidttakahashiSonja HeymanStewart & BrownStudio Ecocentric The RootersWe3Wellicious |


AehrenkranzBag to lifeBanuqBlauer EngelButtwrapberlinDeSans |Greenpeace Detox CampaignElementumelReinventorEthos ParisGOTS |Göttin des GlücksHarold’sHelvetasHempageHypnosis BerlinIdeoIVN |John W. ShoesKaethe MaerzKaseeeKomodoMaronskiMilchReclothingsRoom to RoamSabine HofiusSamoritoSerendipityStudio JUXSwitcher |Transfair e.V.Trigema Changeuniwearsalwildearthcotton


AlchemistChristina KraemerJulia StarpMandalaPaerls of LajaQueen and PrincessRe-BelloThe BaandXess Baba |




Esther PerbandtMikenkeTwo Thirds


PrivatsachenElemente ClementeSecond ChanceShokayTrippen


Eco Showroom | Slowmo ShowroomWesen Showroom/ Format Favourites |Hypnosis Berlin ShowroomUmasan ShowroomUpcycling Fashion Pop-Up Store – British Upcycling SpecialChangingroom  - Pop Up Shop des Masterstudiengangs der Kunsthochschule Esmod


Tue 17.01 | 17.00 | Opening party British Upcycling Special | Upcycling Fashion Pop-Up Store

Tue, 17.01 | 18.00 – 21.00 | Mayer Peace Collection Fashion Cocktail | public

Wed 18.01 | 14.00 | Humanity In Fashion Award by Hessnatur | invitation only

Wed 18.01 | 21.00 | Slow Fashion Award ShowLavera Showfloor

Wed 18.01 | ab 20.00 | Kaska Hass (Couture, Berlin)Lavera Showfloor

Wed 18.01 | ab 20.00 | Get together mit DJ Robot Koch| Ethical Fashion Show | Visitors only

Thu 19.01 – Sat 21.01 | all day | Toast & Jam – Vintage Fashion Fair | C-Club | public

Thu 19.01 | 11.00 – 18.00 | Professionals day | Eco Showroom | Professionals only

Thu 19.01 | 15.30 | Salonshow | Green Showroom | Invitation only

Thu 19.01 | 18.00 – 19.00 | Podiumsdiskussion| Ethical Fashion Show | Professionals only

Thu 19.01 | ab 18.00 | Innatex Lounge| DasHotel | invitation only

Thu 19.01 | ab 19.30 | Julia Starp (Pret-à-Porter, Hamburg)Lavera Showfloor

Thu 19.01 | ab 21.00 | Göttin des Glücks (Urban Wear, Vienna)Lavera Showfloor

Fri 20.01 | 11.00 | Create Green Breakfast with Wolfgang Grupp (CEO Trigema) und Mona Ohlendorf (Designer Trigema Change), Silke Bücker (Vice, Editor-in-Chief TM) and Trade show organizer Magdalena Schaffrin| Ethical Fashion Show | Accreditation:

Fri 20.01 | 11.00 – 18.00 | Public day | Eco Showroom | public


Guide by Beyond Berlin

The German version of the Berlin Fashion Week Eco Guide can be found

Is your brand or event missing? Please leave a comment or contact us by mail.


Making the Invisible Visible

Friday, January 6th, 2012 -

Together with the German Street art collective Mentalgassi and the advertising agency Wieden + Kennedy, Amnesty International initiated a series of street art actions in several European cities as part of their ‘Making the Invisible Visible’ campaign. Posters of six individuals who became victims of human rights abuse were cut in thin stripes and taped to the sides of fence railings or bridges. The faces only become visible from a certain angle, if you look at them from the front on view the faces cannot be detected.

This very creative, yet political way of portraying individuals like Fatima Hussein Badi, Jabbar Savalan and Natalya Estemirova raised a lot of awareness and hopefully helps to support the ones who were persecuted, murdered or are convicted of crimes they didn’t commit. Next to the posters are plaques with the Amnesty International website that call upon people who pass by to go to their website and take action.

Take a look at the impressive video of the campaign