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If there’s one thing we’re not trying to do with our outfits, it’s make people have a laugh. Fashion can be all things: provocative, scandalous, surreal, strange, yes even unacceptable. But funny? No thank you.
MANY SHADES OF GREEN
Making this guide is doomed to fail. It is not getting easier to filter the ethical brands from the conventional ones. The jungle of different shades of green continues… and what is good, or good enough? Fair Wear Foundation certification alone? Made-in-Germany? Handcrafted by smiling people? Funky CSR reports or “we do our best”-statements on a website?
We have made a selection of brands and according events that are somehow dedicated to sustainable production. But in the end, every buyer, journalist, agent, or consultant should make their own research, ask critical questions, exchange information among each other, and follow their instincts.
Both Showfloor Berlin and Lavera Showfloor both come with an unclear mix of ethical and maybe-not-so-ethical brands. With a selection of wishy-washy brand statements on the Lavera Showfloor site, in my opinion Lavera risks to spoil its credibility as an organic cosmetics brand. One good showfloor with a good selection of ethical brands would actually do it.
ETHICAL FAIRS SHOW OVER 100 BRANDS
The conventional trade shows have a small decrease of ethical brands this summer: as far as I have counted, there are less ethical brands at Bread and Butter, Premium, The Gallery, and no ethical brands at Bright or Panorama Berlin. The ethical brands leaving the conventional shows mainly don’t show in Berlin at all this season.
Meanwhile, Messe Frankfurt claims to present over 100 ethical brands this time at it’s two platforms – Ethical Fashion Show Berlin and Green Showroom. The Ethical fashion Show is said to be fully booked. Maybe it is slowly getting time for the next move – a jump to a shiny new location for both fairs together, showing those over 100 brands in a chic, urban environment. Their exhibitors are increasingly international, but the high fluctuation of exhibitors at both fairs makes clear that the market is still very dynamic but also unstable: many new ethical brands pop up, and many brands leave the stage again, mostly in silence.
The Berlin Fashion Week, with it’s many venues and side-events, keeps up as the most relevant stage for ethical fashion. There is no place one could get a better offer of ethical fashion brands then Berlin. And we’re sure you will find some heartwarming and breathtaking jewels among them.
ALL TOGETHER NOW!
What’s more? Capsule Berlin is back. Panorama is there. Showfloor Berlin moves back to Kosmos. The Gallery has a new location in the Opern Werkstätten. Bread and Butter has new entrance policies and charges 500 EURO for everyone who is not a 100% buyer or journalist.
Make sure you check out the British Upcycling Showroom and meet the designers Ada Zandition and Orsola De Castro. And we definitely see us at the Green Lounge, organized by Ethical Fashion Show, Green Showroom and Innatex, the central all-together-now party-hot-spot for the ethical fashion scene in Berlin. Be there or be square!
ETHICAL FASHION SHOW
108 Degrees | 360 Grad Fashion | Aikyou | Ajoofa | | Alma & Lovis | Aluc | Ayuvastra | Belladea | Bibico | Birthday Suits | Brainshirt | Braintree | Cado | Choclo Project | Crushers | CUS | Do U Speak Green | Elementum by Daniela Pais |Ethos Paris | Fair Wear Foundation | Feuerwear | Format | Freshtex | Fukushima | Get Changed | Globe Hope | Good For All | GOTS | Göttin des Glücks |GR Nature | Grand Step Shoes / Airbox || Harold´s | Hempage | Hirsch Natur | Inti Ferreira | IVN || John W. Shoes | | Komodo | L´Herbe Rouge | Lanius | Lavgon | Lebenskleidung | Livingreen | Margarete Häusler | Maria Seifert | Mufiko | Monika Schneiter | Mucha Linda | Mud Jeans | Nicoletta Fasani | | Ooboo | Prancing Leopard | Pure Cotton | Quagga | Rafaelia | Ramblers Way Farm | Recolution | Room to Roam | Sag + Sal | Sartoria Isamara | Sey Organic Jeans | Slowers | Spiochi | Sprout Watches | Studio Jux | Talented Todes | The Hemp Line | Tudo Bom | Umiwi | Vingetorix | Wearchemistry
Aleks Kurkowski | Anais Guille | Cocccon | | Deepmello | Dutch Basics | Edelziege | Elsen Gringhuis | Esmod Berlin | Humanity in Fashion Award | Issie / B by White | Johanna Riplinger | Katharina Kaiser | Katlen Thiel | Luxaa | Londstrupp | Materia Prima | Myuli | Reet Aus | RoyalBlush |Schreif | Swiss Affaire | Tatjana Prijmak | Theo & Mo | Think! | Tony Kobleder | Vilmava
BREAD AND BUTTER
THE GALLERY BERLIN
Ethical Fashion Show Berlin – Opening with Renate Künast, 10.00, ewerk
Ethical Fashion Show – Seminar: WellMade, social standards in the production chain (Fair Wear Foundation), 11.00, ewerk
Green Showroom – Salonshow, 15.30, Hotel Adlon Kempinski (Invitation only)
Upcycling Fashion Store Berlin – British Upcycling Showroom, opening party, 18.00, Anklamerstrasse 17
Ethical Fashion Show – Seminar: WellMade, social standards in the production chain (Fair Wear Foundation), 11.00, ewerk
Ethical Fashion Show – Seminar: Claudia Kersten (GOTS) and Heike Scheuer (IVN) on GOTS (German), 14.30, ewerk
Ethical Fashion Show – Seminar: “How ecofair fashion strives on mobile technology“ Mark Starmanns (Get Changed!), Daniella Schiffer (changers.com) and Anina Net (360fashion.net), 16.00, ewerk
Showfloor Berlin, 18.00 Julia Starp, Show, Kosmos Berlin (RSVP)
Lavera Showfloor, 19.30 Bhana, Show, Umspannwerk Alexanderplatz (RSVP)
„GreenLounge“, networking event by Ethical Fashion Show Berlin, Green Showroom and Innatex, from 20.00, Umspannwerk Kreuzberg (RSVP)
Lavera Showfloor, 21.00 Ada Zandition, Show, Umspannwerk Alexanderplatz (RSVP)
Ethical Fashion Show – „Create Green Frühstück“: Podiumsdiskussion „Innovative Verkaufskonzepte für den Handel“, 11 Uhr, ewerk (RSVP)
Showfloor Berlin, 18.00 Johanna Riplinger, Show, Kosmos Berlin (RSVP)
Showfloor Berlin, 19.30 Göttin des Glücks, Sow, Kosmos Berlin (RSVP)
Lavera Showfloor, 17.30, Milde, Show, Umspannwerk Alexanderplatz (RSVP)
(published by J´N´C edition 1/13, Illustration by Frauke Berg/ www.bergwerk-illustration.com)
It’s no secret that fashion anticipates. Created by the pioneers of our social caravan on its journey through time, it gives all those who discover it a strong sense of the present. You could call it the visible surface of the here and now, or the smallest cog in the gearbox of aesthetic innovation. The one that turns the fastest. Despite all its ostensibly pioneering achievement, we do have to question, however, the truly innovative spirit of the fashion industry.
… und wenn wir gerade dabei sind. Wie sieht´s denn mit der Grünen Modecrowd während der Berlin Fashion Week im Januar aus? Unser Green Guide sagt´s Euch. Sie legen einmal mehr ein feines grünes Netz über die Messelandschaft der Hauptstadt gemäß der Vielfalt ihres Stils und ihrer Segmente. Continue reading
The second edition of the international Beyond Fashion Summit 2012 takes place at the STATION-Berlin on Thursday 15 and Friday 16 November 2012. With the STATION-Berlin, an old postal train station in the middle of Berlin, the Beyond Fashion Summit will find its place at one of the fashion hubs of Berlin, known from the PREMIUM Exhibitions.
The Beyond Fashion Summit 2012 offers a two-day programme with conference, workshops, business talks and a round table. With this year’s theme, HYPERNATURE, the Beyond Fashion Summit is all about innovation in fashion, and the interaction of ecology and new technologies. The conference establishes a visionary discussion on how sustainable and technological inventions can and should change the fashion industry. In what way can new technologies and digital solutions support sustainable production? Is a new vision of sustainability in fashion needed?
Expected are a selection of around 200 professionals from the German and international fashion and textile industry: business representatives, retailers, designers, textile engineers, CSR experts and journalists. The Beyond Fashion Summit offers a high profile environment for business networking and knowledge exchange, and is the ideal place to connect fashion companies stronger to sustainable innovations.
We are looking forward seeing you at the Beyond Fashion Summit!
This article was created by Fredericke Winkler for J’N'C and illustrated by Frauke Berg. Thanks for giving us the authorization.
It would never occur to anyone to ask if Africa has influenced our taste in music on a global scale. There is hardly a musical genre that doesn’t have any African influences whatsoever. Rock ‘n’ roll, blues, jazz, reggae, dub, hip-hop, the entire world of pop – what would we be left with if we set aside all the black elements in our musical culture? Sadly, a conversation on Africa and its influence on global fashion culture will have people floundering. Grasping at straws wondering whether Naomi Campbell might count as African (answer: no!) or whether second-hand clothes can be classed as fashion.
Berlin Fashion Week starts on Tuesday, the 3rd of July, and you’ll be better prepared! To help you find all the green hotspots, we have sorted out the green brands, showrooms and events in the city.. you will find it underneath.. everything you need to navigate green and glamorous through the days and nights of fashion week. This is just a blog article and not a certification output, so you might still want to talk with the brands about their social and ecological standards before you place your order.
Stay cool, bring your sun cream and rock your Berlin Fashion Week!
The tradeshows – the second edition of the Ethical Fashion Show is showing a serious growth of exhibitors, and together with Green Showroom they are presenting about 100 exhibitors now. Meanwhile we see a further decline of green brands at the Premium, and after the InFashion gave up their Berlin edition, also their platform GreenGlamour has disappeared. Together with the showrooms and the shows we estimate the amount of green fashion brands present during Berlin Fashion Week to be about 140. Kuyichi is not present at Bread&Butter, therefore the promise of a women collection of Knowledge Cotton Apparel might be enough reason to make a visit there anyway.
The showrooms – A showroom highlight this time might be the Austrian Upcycling Showroom, showing more then ten Austrian designers who specialized in upcycling. Also in Mitte: Eco Showroom invites professionals with vegan food and make up sessions, and just around the corner you should check out the new collection of Umasan. Down in the Neukölln ghetto there are Scoop and the opening of the new head quarter and shop of the Berlin label Treches. Don’t forget to chill out with Slowmo in Friedrichshain or visit CUBE showroom in the west. And for your own green fashion shopping: get dressed at the Pop Up Shop at Ethical Fashion Show and the Berlin concept store Wertvoll.
The events – in Berlin you can easily get the feeling that you’re missing something, and this Fashion Week you have to choose wisely. The central green fashion night will be Thursday evening, with the Cotton Summit at the Ethical Fashion Show, the invited-only Innatex Lounge at Das Hotel and later in the evening the debuting Yeswedo! party in the Berlin club Watergate. Then, there’s the Walk of Change by Christoph Harrach, and the Fashion Trendwalk by Eco Showroom. There’s the shows at Lavera Showfloor, the last show by Esther Perbandt is a good reason to party at the After Show Party on Friday.
Update: Ethical Fashion Show Get Together, Wednesday July 4, 20.00
BizarreLab on Spree, Saturday July 7, 15.00 Info
Our collegues from Netzwerk Faire Mode made a map based on the guide, thank you for the nice add on!
GREEN GUIDE BERLIN FASHION WEEK auf einer größeren Karte anzeigen
ETHICAL FASHION SHOW,
July 4&5, 10.00 – 20.00, July 6, 10.00 – 18.00
A Beautiful Story I B.e Quality I Bibico I braintree I Caboclo I Cannamoda I Choclo Project I COSI I Deux Filles en Fil I ehrensache BAG TO LIFE I ELEMENTUM by Daniela Pais I EKN I Fairtrade I Fair Wear Foundation I Freshtex I FORMAT I FUKUSHIMA I GOTS I Göttin des Glücks I Grand Step Shoes I Green Georgia I HempAge I Inspiring I Inti Ferreira I IVN I JAYA I John W. Shoes I Kaethe Maerz I Kalofisha I KOMODO I L’Herbe Rouge I Lebenskleidung I Lolo I LÖV I Luxaa I Madness I MAMMU I Maronski I Marron Rouge I Mekhada I MILCH I MR Creation I Na2rale I Netzwerk Faire Mode I Plateria Austral I Po-zu I Prancing Leopard I Recolution I room to roam I SAG + SAL I Sey Organic Jeans I Studio JUX I the hemp line I True Balance I uniwearsal I Waliki AlpacaFair I Younica
July 4&5, 10.00 – 20.00, July 6, 10.00 – 18.00, www.green-showroom.net
Atelier Laure Paschoud I Cocccon I deepmello I edelziege I Elvis and Kresse I Flávia Aranha I Genaro Rivas I IKA BABEL/Kaschuba Hommage I Luiza Perea I Muriée I Mybiotifulbag I Sarah Reinhard swiss design I Schmidttakahashi I SeeMe I Studio Ecocentric I RoyalBLUSH I Leibschneider I Malli I animaná I Cowband I mutare accessories kathi halama design I Halasi I Anne Gorke I Vilmava I Thomaseth I David Andersen
BREAD & BUTTER
July 4&5, 9.00 – 19.00, July 6, 9.00 – 18.00, http://www.breadandbutter.com
July 4-6, 9.00 – 18.00, http://www.premiumexhibitions.com/
Alchemist I Armedangels.de I Des Artistes I I Heart I Good Society I Haikure I Gudrun & Gudrun I Kami I L’herbe Rouge I Lanius I Portocolonia I Mija T. Rosa I Peopletree I Raffauf I Seaweed I Simonese I Wellicious.com
July 4-6, 9.00 – 18.00, http://seekexhibitions.com/
July 5, 10.00-19.00, July 6, 10.00 – 18.00, www.capsuleshow.com
SHOW AND ORDER http://www.showandorder.de
SHOWROOMS & POP UP SHOPS
Austrian Upcycling Showroom – July 4-7, 11.00 – 20.00, http://upcycling-fashion.com/
Eco Showroom – professional day, July 5, public days July 6-7, http://www.ecoshowroom.de
Kaska Hass Showroom, July, 4-6 12.00 – 20.00, July 7 12.00 – 18.00, www.kaskahass.de
Pop-Up Shop @ Ethical Fashion Show, July 4-5, 10.00 – 20.00, 6th July 10.00 – 18.00, curated by De La Re & Fairqueen
Slowmo Showroom, July 3-7, on appointment, http://slowmo.eu/
Scoop Showroom, July 4-6, 14.00 – 22.00, July 7 12.00 – 18.00, http://www.berlin-efect.net/
Treches Showroom – July 4-7, 12:00-19:00, http://www.treches.com/
Umasan Showroom, July 4-6, 12:00 – 20:00, www.umasan-world.com
July 3, 17.00, Upcycling Store, http://upcycling-fashion.com/
Opening Austrian Upcycling Showroom
July 4, 18.15, Starting point: Ethical Fashion Show, https://www.facebook.com/events/171133449684648/
Walk of Change by Christoph Harrach (Karmakonsum) & artist Mike Kuhlmann
July 4, 19.00, Treches showroom, http://www.treches.com/
July 4, 19.00 Noir & Blanc Showroom, www.design.best-sabel.de
Noir & Blanc Vernissage
July 4, 19.00, Lavera Showfloor, http://showfloorberlin.de
Show Göttin des Glücks, www.goettindesgluecks.com
July 4, 21.00, Lavera Showfloor, http://showfloorberlin.de
Show Lana, http://www.lana-naturalwear.de
July 4, 21.00, Scoop
July 5, 13.00, Eco Showroom, http://www.ecoshowroom.de/
“benecos & Notic Nastic Make-up Session”, https://www.facebook.com/events/318813608202263/
July 5, 15.30, Green Showroom, www.green-showroom.net
Salonshow, invitation only
July 5, 18.00 – 21.00 Ethical Fashion Show, http://ethicalfashionshowberlin.com/en/
Future Summit „Change Your Cotton”
July 5, 18.00, Das Hotel, http://www.innatex.muveo.de/
Innatex Lounge, invitation only
July 5, 18.00, Lavera Showfloor, http://showfloorberlin.de
Show Frau Wagner, www.frauwagner.com
July 5, 19.00, UMASAN Showroom, www.umasan-world.com
Simmone Jones special unplugged concert
July 5, 21.00, Lavera Showfloor, http://showfloorberlin.de
Show Battenberg Wright http://www.battenbergcartwright.co.uk
July 5, 21.00, Watergate
Yes, we do! Party, Show, http://yeswe.do/
July 5, 22.30, Lavera Showfloor, http://showfloorberlin.de
Show Julia Starpwww.juliastarp.de
July 6, 10.00 – 18.00, Wertvoll, http://www.wertvoll-berlin.com/
INTARSIA, Guerilla Knitting Actions with the Berlin Label Caro E.
July 6, 11.00, Ethical Fashion Show, http://ethicalfashionshowberlin.com/en/
Create Green Breakfast: Jeans
July 6, 14.00 – 21.00 Eastberlin Store, http://www.mingaberlin.com/blog/2012/06/i-like-your-style-fashion-week-berlin/
Minga Berlin – I like you style live shooting
July 6, 14.00, Eco Showroom
Fashion Trendwalk, https://www.facebook.com/events/370050883042586/
July 6, 18.00, UMASAN Showroom, www.umasan-world.com
Notic Nastic: special performance and concert
July 6, 18.00, Lavera Showfloor, http://showfloorberlin.de
Show Isabell de Hillerin www.isabelldehillerin.com
July 6, 19.30 Lavera Showfloor, http://showfloorberlin.de
Show Johanna Riplinger
July 6, 21.00 Lavera Showfloor, http://showfloorberlin.de
July 6, 22.30 Lavera Showfloor, http://showfloorberlin.de
Show Esther Perbandt, afterwards After-Show-Party
If you are missing any events or brands here, please send us an email. Thank you!
Image by Umasan
Text & research by Beyond Berlin 2012
There’s no other way of putting it: health is in. Never before has the definition of beauty been as closely linked to a healthy lifestyle as it is today. We are snugly wrapped in a blanket trend of wellbeing: healthy diets, spiritually enhanced sports disciplines, health trips to far flung places, the best (alternative) medical care, and, yes, also fashion. Nobody has to accept deformed toes as a given, just to fulfil a contrived ideal of beauty by wearing high heels, nor does anyone have to starve themselves anymore, now that model measurements are being adjusted to those of ‘real’ women. Within this context, the growing popularity of yoga clothing, the desire for more natural looks and organic quality all play a significant role. Sustainability is a magic word, albeit an increasingly inflationary and misleading one.
Next week Esther Perbandt will present her Autumn/Winter Collection 2012 at Capsule Berlin. What you can look forward to is a collection kept completely in black with recyclable chains and deconstructed tartan that reminds of elegant aesthetics in old Hitchcock movies. 60 % of the fabrics used for the sample collection are sustainable and with the final collection she aims to increase that amount even more.
The Capsule trade show started in New York in 2007 and made its debut in Berlin last summer. Now for the second time it provides a platform for contemporary fashion and young labels from the premium segment. Edina Sultanik, one of the main organisers explains how they came up with the idea for the new ‘anti’-fair. Unsatisfied with existing fairs, their aim was to create a new fair with an avant-garde touch and cool flair. The first Capsule became an instant success. Read the complete (German) interviewhere.
We are excited to participate this year and present Esther Perbandt’s new collection. So don’t miss stopping by when you come the city next week.
19.-20. January 2012
Thursday 10 am – 7 pm
Friday 10 am – 6 pm
Am Krögel 2
Esther Perbandt will also display in Milan, Toronto and Singapore this season.
For further information click the links below.
JAN 14TH – 16TH AT WHITE MILANO / Talents
APRIL 24TH – 28TH AT FAT Fashion Art Toronto
MAY 17TH & 18TH AT BLUEPRINT – Asia’s Fashion Trade Gateway Singapore