Studio JUX wins Green Fashion Competition

Tuesday, January 31st, 2012 -

Dutch fashion brand Studio JUX have won the main price of the Green Fashion Competition! The price comes with 25.000 EUR and was handed over by dutch minister of economic affairs Verhagen. Among the guests was also crown princess Maxima.

The price winners definately deserve it – we know only a few brands that create a good design and are so closely involved with their production – designer Jitske Lundgren lives most of the time in Nepal, where she manages their own production factory.

The Jury about Studio JUX: “This brand clearly addresses biodiversity issues in the fashion industry and provides a very good overview of materials used, related certifications and sourcing locations. The designs are modern, and simple but interesting enough not to bore. The playful and colourful designs are striking.” The jury believes that this company can have a true impact on the communication of green labels and a that it has a thorough understanding of biodiversity and sustainability in general, the business plan even included a Life cycle analysis of CO2 emissions. “The business plan reads that the brand means ‘Fun’ in German. We would not be surprised if it means ‘Sustainable’ in Nepalese.”

The winner in the category young brands, worth 15.000 EUR, is the US designer Carrie Perry. The Jury: “This label launches modern clothes with a nonchalant touch, which are for a sophisticated and conscious target market. The plan displays a sound knowledge on sustainability issues and biodiversity, including the right choice of materials and a strong supply chain focus. Sustainability is thoroughly integrated in the work of the company by means of a clear mission, values and guiding principles on sustainability.”

With the green fashion competition, the topic of sustainable fashion has become a place on the main stage in The Netherlands. Hopefully it will be an example for other countries to follow and create a relevant main stage for sustainable fashion design.

Congratulations to the winners!


MINT – Forward Fashion at Modefabriek

Friday, December 2nd, 2011 -

We are looking forward to the 22nd and 23rd of January 2012 because that’s when MINT will take place for the second time – a new event for the future of fashion – fashion made with respect for people, animals and the environment, without concession in style. The Modefabriek in Amsterdam, a well-established fair where 600 brands exhibit is now giving MINT the opportunity to be part of the trade show and to bring a green department into the big factory building. Here 20 Fashion brands and 5 Lifestyle stands will have enough space to present themselves.

Some of those brands are:



Elsien Gringhuis


L’Herbe Rouge

Monkee Genes

OAT shoes

olsen Haus

People Tree


studio JUX

Twin Couture


Besides the fair you can enjoy live performances, food and beverages as well as a concept store where visitors can purchase books, fashion, beauty and design products. Sound like a promising event that combines both fashion and sustainability in an authentic way.


22nd & 23rd January
10:00 – 18:00

Amsterdam RAI
Europaplein 8
1078 GZ Amsterdam

Check out the video to get an impression