The french multinational enterprise PPR, known for retail and luxury brands such as Gucci, Yves Saint Laurent, Stella Mc Cartney and Puma, announced to commit to an environmental profit and loss account by 2015. After PUMA developed and presented this account for their company and published the first results, now the whole PPR Group will follow and publicly rank, spank and thank their impact on the planet.
The operation goes on the account of former PUMA-Chairman Jochen Zeitz and is managed by PPR Home, a new sustainability department of PPR, probably better known from the movie HOME. The steps of the multinational make clear, that the topic of corporate transparency is gaining terrain and also main players want to sit on the bright side of the planet and clean up their corporate karma.
It is to hope that the group will meanwhile not only monitor their environmental impact but will also do everything to reduce it, also before 2015 (they probably need 3 years to clean up some stuff before publishing about it). And while being busy with the planet, also sweat day and night to get fair living wages and labor conditions in place.
We will anyway need to rely on other sources such as Wegreen as well, to know what’s up with the brands we buy. And if not committed by the companies themselves, public pressure like recently around the Greenpeace detox campaign might help to get things in the right direction. Because we all have a date with the planet…