Powerfoods & fresh looks: BioFach revisited

Wednesday, February 22nd, 2012 -

Last week the Beyond Berlin team where home at the BioFach in Nuremberg. BioFach is the largest organic trade fair in the world, and it is always a bit overwhelming to “live” in this artificial world representing authentic organic businesses. The BioFach counts around 40.000 visitors and over 2.000 exhibitors. Meanwhile one sees many people meeting within their communities, such as we did in our small but legendary hub hosted by Germany’s green fashion pioneer Bernd Hausmann. And at the yearly sustainability bloggers meeting.

Beyond Berlin’s Fredericke Winkler and I moderated three panels at the Textile Forum, one on the topic of “social media”, one on “regionalization vs globalization”, and one on “green fashion commerce”. The conferences at the BioFach bring together professionals from all over the world, from Indian yarn spinners to fashion bloggers.

Where the Berlin Fashion Week stands for innovation and design, the textile area and it’s 44 exhibitors stand for a long, worldwide production experience of organic and sustainable textiles. I noticed also many new organic drinks on display, and a boom of small organic snacks and power foods. The organic food businesses are more and more attaching to a contemporary look, professional display and urban lifestyles.

Also in the cosmetics sector we see the development towards more stylish products. Especially newcomers often come with a fresh face. My collegue Fredericke had her round at the natural cosmetic platform Vivaness and spottet the Latvian cosmetic brand MADARA, and Intelligent Nutricients by Aveda founder Horst M. Rechenbücher. I checked the makers of the Hamburg based line “Stop the water while using me!” and the Berlin label Walachei, that has developed it’s own “detox bottles” that are produced after cradle to cradle criteria.

Last but not least: at the BioFach, the documentary Behind The Label had it’s world premiere. We where at the press conference with the documentary makers and protagonist Vandana Shiva. The film, made by two Italian film makers, gives a shocking report about the cotton industry in India today. Here is the trailer:

Photo by Avocadostore, TextileForum on “Green Fashion Commerce”, feat. Leonardo Langheim (Alnatura), Philipp Gloeckler (Avocadostore) and Fredericke Winkler (Beyond Berlin)

Toast & Jam Vintage Fashion Fair

Monday, January 9th, 2012 -

During Berlin Fashion Week, we won’t only look at new creations but can also visit a fabulous vintage market that will take place right opposite the Bread & Butter, which is held in the buildings of the old Flughafen Tempelhof again. Toast & Jam, the felicitous name of the three-day Vintage Fashion fair, will happen in the Columbia Club starting Thursday with a Catwalk Show at 17h and ending with a closure party on Saturday. The city magazine Exberliner and the Nowkoelln flea market invited over 30 vintage fashion vendors from Germany and Europe, which will present and sell their treasures from old times.


Jan 19, 11-19h Fair, 17-19h Fashion Show
Jan 20, 11-19h Fair
Jan 21, 11-18h Fair
Jan 21, 22h- open end Party Extravaganza with Burlesque Dancers, DJs & a Band

Columbiadamm 9
10965 Berlin

Click here for the facebook event


Debut of the Ethical Fashion Show Berlin

Wednesday, December 7th, 2011 -

Where to find the best selection of green fashion labels? In Berlin, of course! This January during the Berlin Fashion Week the first edition of the Ethical Fashion Show Berlin is expected, taking place at the impressive old power station E-werk in Berlin-Mitte. The event has just put their website online (though still only in German) and published the first list of exhibitors. Among them some classic eco-labels such as Komodo, Ideo, Ethos Paris, a selection of up-cycling labels such as Milch and Reclothings, designer labels such as Studio Jux, Elementum and Banuq, and newcomers such as Samorito and Yog:k. Remarkable is the presence of the conventional players Trigema with their Change collection and Otto with their Wild Earth Collection.

The Ethical Fashion Show Berlin is organized by the Messe Frankfurt, who are also the organizers of the luxury platform Green Showroom in Hotel Adlon, which is located in the same area as the E-Werk.

Next to a trade show for professionals, the Ethical Fashion Show Berlin offers an Ethical Fashion Shop that is accessible for the public. The shop is organized by the master students of the “Sustainability in Fashion” Masters programm of the Esmod University in Berlin. The Shop is supervised by Bernd Hausmann from Glore, and also Beyond Berlin‘s Fredericke Winkler and Alexander Bretz  had their input by guiding the students in marketing and communications.

We are looking forward to an interesting Berlin Fashion Week and wish the organizers and exhibitors a good and successful kick-off.

Image (1): the dutch fashion label Studio Jux; Image (2): E-Werk in Berlin-Mitte