Theme Beyond Fashion Summit 2012: HYPERNATURE

Mittwoch, Juni 20th, 2012 -
Behind the scenes, our team is full steam preparing the Beyond Fashion Summit 2012. Soon more details will be revealed, so stay tuned. One thing we can already tell you: the theme of this years Summit: HYPERNATURE.

Beyond Fashion Summit 2012 is going to be all about innovation in fashion, and the interaction of ecology and technology. With the theme, HYPERNATURE, we aim provoke discussion on how sustainable and technological inventions will change the fashion industry.

In what way can new technologies and digital solutions support sustainable production? A common perception is that sustainable fashion has to equal natural. The reality is that most fashion products, sustainable ones included, go through a very long, complicated supply chain with many technological and chemical inputs along the way.

What’s more a number of non-natural fibers are said to be more sustainable than natural fibers.

It is not as simple as saying natural means good and man-made means bad. In this context the romantic view of sustainability having a strong connection to nature is questioned and we ask ourselves is a new vision of sustainability in fashion needed?

HYPERNATURAL FASHION – a coming together of sustainability and technological solutions. What would this mean for the industry and what will it look like? And what, if any, are the alternatives? If we want to protect our planet for future generations while providing for its inhabitants’ fashion needs, what will fashion look like in, say, 20 years time?

Key visual by photographer Georg Roske

Powerfoods & fresh looks: BioFach revisited

Mittwoch, Februar 22nd, 2012 -

Last week the Beyond Berlin team where home at the BioFach in Nuremberg. BioFach is the largest organic trade fair in the world, and it is always a bit overwhelming to “live” in this artificial world representing authentic organic businesses. The BioFach counts around 40.000 visitors and over 2.000 exhibitors. Meanwhile one sees many people meeting within their communities, such as we did in our small but legendary hub hosted by Germany’s green fashion pioneer Bernd Hausmann. And at the yearly sustainability bloggers meeting.

Beyond Berlin’s Fredericke Winkler and I moderated three panels at the Textile Forum, one on the topic of “social media”, one on “regionalization vs globalization”, and one on “green fashion commerce”. The conferences at the BioFach bring together professionals from all over the world, from Indian yarn spinners to fashion bloggers.

Where the Berlin Fashion Week stands for innovation and design, the textile area and it’s 44 exhibitors stand for a long, worldwide production experience of organic and sustainable textiles. I noticed also many new organic drinks on display, and a boom of small organic snacks and power foods. The organic food businesses are more and more attaching to a contemporary look, professional display and urban lifestyles.

Also in the cosmetics sector we see the development towards more stylish products. Especially newcomers often come with a fresh face. My collegue Fredericke had her round at the natural cosmetic platform Vivaness and spottet the Latvian cosmetic brand MADARA, and Intelligent Nutricients by Aveda founder Horst M. Rechenbücher. I checked the makers of the Hamburg based line “Stop the water while using me!” and the Berlin label Walachei, that has developed it’s own “detox bottles” that are produced after cradle to cradle criteria.

Last but not least: at the BioFach, the documentary Behind The Label had it’s world premiere. We where at the press conference with the documentary makers and protagonist Vandana Shiva. The film, made by two Italian film makers, gives a shocking report about the cotton industry in India today. Here is the trailer:

Photo by Avocadostore, TextileForum on “Green Fashion Commerce”, feat. Leonardo Langheim (Alnatura), Philipp Gloeckler (Avocadostore) and Fredericke Winkler (Beyond Berlin)

Karmakonsum Konferenz 2012 for early birds

Dienstag, Dezember 6th, 2011 -

The Karmakonsum Konferenz is one of those yearly must-do events in Germany for those involved or wanna-be involved in sustainability. This years’ conference is dedicated to the topic of “economy and the common good”, which is promising interest in a wide spread of “commons” topics including Do-It-Yourself and the implementation of the common good into business practices.

Next to an inspiring conference and green camp, the Karmakonsum Konferenz is offering a welcome hang out and networking hub for the German sustainability scene just before the summer season kicks off. The conference is always good for a portion of green business inspiration blended with a spice of spirituality and topped off with a dose of Yoga and biking. Karmakonsum founder, yoga teacher and good old friend Chrisoph Harrach is optimistic: “I can hardly wait to announce the many good speakers we will have this year”.

The conference takes place from 31st of May till 1st of June 2012 at the Chamber of Commerce in Frankfurt. Untill the 31st of January, an early bird ticket costs only 150 EUR instead of the normal price of 499 EUR.