Studio JUX wins Green Fashion Competition

Dienstag, Januar 31st, 2012 -

Dutch fashion brand Studio JUX have won the main price of the Green Fashion Competition! The price comes with 25.000 EUR and was handed over by dutch minister of economic affairs Verhagen. Among the guests was also crown princess Maxima.

The price winners definately deserve it – we know only a few brands that create a good design and are so closely involved with their production – designer Jitske Lundgren lives most of the time in Nepal, where she manages their own production factory.

The Jury about Studio JUX: “This brand clearly addresses biodiversity issues in the fashion industry and provides a very good overview of materials used, related certifications and sourcing locations. The designs are modern, and simple but interesting enough not to bore. The playful and colourful designs are striking.” The jury believes that this company can have a true impact on the communication of green labels and a that it has a thorough understanding of biodiversity and sustainability in general, the business plan even included a Life cycle analysis of CO2 emissions. “The business plan reads that the brand means ‘Fun’ in German. We would not be surprised if it means ‘Sustainable’ in Nepalese.”

The winner in the category young brands, worth 15.000 EUR, is the US designer Carrie Perry. The Jury: “This label launches modern clothes with a nonchalant touch, which are for a sophisticated and conscious target market. The plan displays a sound knowledge on sustainability issues and biodiversity, including the right choice of materials and a strong supply chain focus. Sustainability is thoroughly integrated in the work of the company by means of a clear mission, values and guiding principles on sustainability.”

With the green fashion competition, the topic of sustainable fashion has become a place on the main stage in The Netherlands. Hopefully it will be an example for other countries to follow and create a relevant main stage for sustainable fashion design.

Congratulations to the winners!

 

Garden of Good: green fashion in Copenhagen

Mittwoch, Januar 25th, 2012 -

Sustainable fashion showrooms and platforms are conquering the fashion weeks in Europe. After the recent launch of Ethical Fashion Show Berlin and MINT in Amsterdam, a presence of sustainable fashion in Copenhagen seems to be a logical development.

From 2nd until 4th February the creative community ArtRebels will organize a showroom at Gallery in Copenhagen as part of Copenhagen Fashion Week. They will be showcasing a selection of designers including Underprotection, MaxJenny, SCA ULVEN, Maska, and Phucisme.

The showroom Garden of Good is dedicated to sustainable production. ArtRebels has selected brands with interesting stories, innovative design and sustainable and fair trade practices. Their goal is to challenge the perception that sustainable design is puritanical, and instead present it as interesting and innovative.

ArtRebels is a creative community based in Copenhagen, Denmark, that unites designers, artists, filmmakers, musicians and other creative souls from all over the world. Their mission is to create, promote and support creative projects while endorsing social responsibility, and to move people and businesses in new directions.


 

The Berlin Fashion Week Eco Guide

Freitag, Januar 6th, 2012 -

About ten days to go, and then it’s Berlin Fashion Week again… We recommend you bring your walking shoes this time, as it seems there will be more fairs than ever and the green brands are spread on many of them. Consider it a challenge to catch as many venues as possible..

We have counted over 120 green fashion brands that present themselves at the next Berlin Fashion Week. This is much more than last summer and equals the number of last winter. The rise may be partially due to the debut of Ethical Fashion Show Berlin, which presents most green fashion brands, and it definitely proves the vitality of the green fashion scene.

The brands, the trade shows, the showrooms, the parties – Green fashion is more alive than ever in Berlin.

We wish you a happy fashion week!

Image: dutch designer Elsien Gringhuis, exhibiting at Premium, photo by Catherine Conroy.

TRADE SHOWS

PREMIUM EXHIBITIONS

Armed Angels | A Question of | Blondes make better T-Shirts | Calicampo | Caro E.| Haikure | I Heart | Julie Park | L`Herbe Rouge | Lanius | Les Racines du Ciel | People Tree | Portocolonia | Raffauf | Reale | Simon Ese | The Baand | Misericordia | Veja | Noir | Shakkei | Elsien Gringhuis | Rita in Palma | Themata | Villa Gaia

BREAD & BUTTER BERLIN

Natural World Eco | El Naturalista | Monkee Genes | One Green Elephant | Stop The Water While Using Me | Francois & Marithé Girbaud Actlive | Knowledge Cotton | K.O.I. | Nudie Jeans | A Question Of | Anvil | Natural World | Kuiyichi

GREEN SHOWROOM

Alina Schuerfeld | Alma & Lovis | Atelier Laure Paschoud | Atlantic Leather | Early Fish | Good Society | Hanna Felting | HULA | Kaschuba Hommage | Kaska Hass | Lanius | Leibschneider | Materia Prima | Pampa Pop | RE 101 | Reet Aus | Right as Rain | Royal Blush | Schmidttakahashi | Sonja Heyman | Stewart & Brown | Studio Ecocentric | The Rooters | We3 | Wellicious |

ETHICAL FASHION SHOW BERLIN

Aehrenkranz | Bag to life | Banuq | Blauer Engel | Buttwrapberlin | DeSans | Greenpeace Detox Campaign | Elementum | elReinventor | Ethos Paris | GOTS | Göttin des Glücks | Harold’s | Helvetas | Hempage | Hypnosis Berlin | Ideo | IVN | John W. Shoes | Kaethe Maerz | Kaseee | Komodo | Maronski | Milch | Reclothings | Room to Roam | Sabine Hofius | Samorito | Serendipity | Studio JUX | Switcher | Transfair e.V. | Trigema Change | uniwearsal | wildearthcotton

IN FASHION / GREEN GLAMOUR

Alchemist | Christina Kraemer | Julia Starp | Mandala | Paerls of Laja | Queen and Princess | Re-Bello | The Baand | Xess Baba |

BRIGHT

Olow | Rmblr | Treches

CAPSULE

Esther Perbandt | Mikenke | Two Thirds

THE GALLERY

Privatsachen | Elemente Clemente | Second Chance | Shokay | Trippen

SHOWROOMS / SHOP EVENTS

Eco Showroom | Slowmo Showroom | Wesen Showroom/ Format Favourites | Hypnosis Berlin Showroom | Umasan Showroom | Upcycling Fashion Pop-Up Store – British Upcycling Special | Changingroom  - Pop Up Shop des Masterstudiengangs der Kunsthochschule Esmod

PROGRAM

Tue 17.01 | 17.00 | Opening party British Upcycling Special | Upcycling Fashion Pop-Up Store

Tue, 17.01 | 18.00 – 21.00 | Mayer Peace Collection Fashion Cocktail | public

Wed 18.01 | 14.00 | Humanity In Fashion Award by Hessnatur | invitation only

Wed 18.01 | 21.00 | Slow Fashion Award Show | Lavera Showfloor

Wed 18.01 | ab 20.00 | Kaska Hass (Couture, Berlin) | Lavera Showfloor

Wed 18.01 | ab 20.00 | Get together mit DJ Robot Koch| Ethical Fashion Show | Visitors only

Thu 19.01 – Sat 21.01 | all day | Toast & Jam – Vintage Fashion Fair | C-Club | public

Thu 19.01 | 11.00 – 18.00 | Professionals day | Eco Showroom | Professionals only

Thu 19.01 | 15.30 | Salonshow | Green Showroom | Invitation only

Thu 19.01 | 18.00 – 19.00 | Podiumsdiskussion| Ethical Fashion Show | Professionals only

Thu 19.01 | ab 18.00 | Innatex Lounge| DasHotel | invitation only

Thu 19.01 | ab 19.30 | Julia Starp (Pret-à-Porter, Hamburg)| Lavera Showfloor

Thu 19.01 | ab 21.00 | Göttin des Glücks (Urban Wear, Vienna) | Lavera Showfloor

Fri 20.01 | 11.00 | Create Green Breakfast with Wolfgang Grupp (CEO Trigema) und Mona Ohlendorf (Designer Trigema Change), Silke Bücker (Vice, Editor-in-Chief TM) and Trade show organizer Magdalena Schaffrin| Ethical Fashion Show | Accreditation: fruehstueck@ethicalfashionshowberlin.com

Fri 20.01 | 11.00 – 18.00 | Public day | Eco Showroom | public

 

Guide by Beyond Berlin

The German version of the Berlin Fashion Week Eco Guide can be found on Gruenemode.de

Is your brand or event missing? Please leave a comment or contact us by mail.

Debut of the Ethical Fashion Show Berlin

Mittwoch, Dezember 7th, 2011 -

Where to find the best selection of green fashion labels? In Berlin, of course! This January during the Berlin Fashion Week the first edition of the Ethical Fashion Show Berlin is expected, taking place at the impressive old power station E-werk in Berlin-Mitte. The event has just put their website online (though still only in German) and published the first list of exhibitors. Among them some classic eco-labels such as Komodo, Ideo, Ethos Paris, a selection of up-cycling labels such as Milch and Reclothings, designer labels such as Studio Jux, Elementum and Banuq, and newcomers such as Samorito and Yog:k. Remarkable is the presence of the conventional players Trigema with their Change collection and Otto with their Wild Earth Collection.

The Ethical Fashion Show Berlin is organized by the Messe Frankfurt, who are also the organizers of the luxury platform Green Showroom in Hotel Adlon, which is located in the same area as the E-Werk.

Next to a trade show for professionals, the Ethical Fashion Show Berlin offers an Ethical Fashion Shop that is accessible for the public. The shop is organized by the master students of the “Sustainability in Fashion” Masters programm of the Esmod University in Berlin. The Shop is supervised by Bernd Hausmann from Glore, and also Beyond Berlin‘s Fredericke Winkler and Alexander Bretz  had their input by guiding the students in marketing and communications.

We are looking forward to an interesting Berlin Fashion Week and wish the organizers and exhibitors a good and successful kick-off.

Image (1): the dutch fashion label Studio Jux; Image (2): E-Werk in Berlin-Mitte