Theme Beyond Fashion Summit 2012: HYPERNATURE

Mittwoch, Juni 20th, 2012 -
Behind the scenes, our team is full steam preparing the Beyond Fashion Summit 2012. Soon more details will be revealed, so stay tuned. One thing we can already tell you: the theme of this years Summit: HYPERNATURE.

Beyond Fashion Summit 2012 is going to be all about innovation in fashion, and the interaction of ecology and technology. With the theme, HYPERNATURE, we aim provoke discussion on how sustainable and technological inventions will change the fashion industry.

In what way can new technologies and digital solutions support sustainable production? A common perception is that sustainable fashion has to equal natural. The reality is that most fashion products, sustainable ones included, go through a very long, complicated supply chain with many technological and chemical inputs along the way.

What’s more a number of non-natural fibers are said to be more sustainable than natural fibers.

It is not as simple as saying natural means good and man-made means bad. In this context the romantic view of sustainability having a strong connection to nature is questioned and we ask ourselves is a new vision of sustainability in fashion needed?

HYPERNATURAL FASHION – a coming together of sustainability and technological solutions. What would this mean for the industry and what will it look like? And what, if any, are the alternatives? If we want to protect our planet for future generations while providing for its inhabitants’ fashion needs, what will fashion look like in, say, 20 years time?

Key visual by photographer Georg Roske