Behind the scenes, our team is full steam preparing the Beyond Fashion Summit 2012. Soon more details will be revealed, so stay tuned. One thing we can already tell you: the theme of this years Summit: HYPERNATURE.
Beyond Fashion Summit 2012 is going to be all about innovation in fashion, and the interaction of ecology and technology. With the theme, HYPERNATURE, we aim provoke discussion on how sustainable and technological inventions will change the fashion industry.
In what way can new technologies and digital solutions support sustainable production? A common perception is that sustainable fashion has to equal natural. The reality is that most fashion products, sustainable ones included, go through a very long, complicated supply chain with many technological and chemical inputs along the way.
What’s more a number of non-natural fibers are said to be more sustainable than natural fibers.
It is not as simple as saying natural means good and man-made means bad. In this context the romantic view of sustainability having a strong connection to nature is questioned and we ask ourselves is a new vision of sustainability in fashion needed?
HYPERNATURAL FASHION – a coming together of sustainability and technological solutions. What would this mean for the industry and what will it look like? And what, if any, are the alternatives? If we want to protect our planet for future generations while providing for its inhabitants’ fashion needs, what will fashion look like in, say, 20 years time?
What to do with worn T-shirts, that accompanied you in various living situation, but are not of any function for you anymore? That’s right – You can exchange them during Germany’s first ShirtMob! Next Friday, the 27th of April a huge shirt swapping action will take place at Berlin Alexanderplatz.
Initiated by Beyond Berlin and ReShirt this event presents an alternative Recycling concept that will be great fun for all participants! Instead of throwing your old T-shirts into the garbage, you have the possibility to make someone else happy with it and you do something for the environment! Not only the shirt, but also the story connected to it will be passed on.
ReShirt collects worn T-shirts with a special story and helps finding the next owner. Those shirts are labelled with a ReShirt logo and a serial number and from then on can start their second life. Experiences are shared online and can be followed by old and new owner.
Famous Alexanderplatz is going to be the ShirtMob’s first location. Clueless by-passers will be surprised when all those people will start swapping their shirts at the same time. In the centre of consumption, ReShirt’s goal is to present an alternative to the disposable mentality that characterizes the fashion industry and expand the lifecycle of individual garments.
“We want as many people to show up to swap shirts next Friday. People who share a similar mindset and enjoy spontaneous events like this,” says Lara Schillings, former Beyond Berlin intern who worked on the ShirtMob idea together with Frans Prins.
So come and bring all your friends to join the first ShirtMob in Berlin and make a statement!
When & Where
Friday, 27th of April 2012
16:30 gather in front of the cinema Cinestar, find a partner
16:55 move towards world time clock, spread out
The Capsule trade show started in New York in 2007 and made its debut in Berlin last summer. Now for the second time it provides a platform for contemporary fashion and young labels from the premium segment. Edina Sultanik, one of the main organisers explains how they came up with the idea for the new ‘anti’-fair. Unsatisfied with existing fairs, their aim was to create a new fair with an avant-garde touch and cool flair. The first Capsule became an instant success. Read the complete (German) interview here.
We are excited to participate this year and present Esther Perbandt’s new collection. So don’t miss stopping by when you come to the city next week.
19.-20. January 2012 Thursday 10 am – 7 pm Friday 10 am – 6 pm
During Berlin Fashion Week, we won’t only look at new creations but can also visit a fabulous vintage market that will take place right opposite the Bread & Butter, which is held in the buildings of the old Flughafen Tempelhof again. Toast & Jam, the felicitous name of the three-day Vintage Fashion fair, will happen in the Columbia Club starting Thursday with a Catwalk Show at 17h and ending with a closure party on Saturday. The city magazine Exberliner and the Nowkoelln flea market invited over 30 vintage fashion vendors from Germany and Europe, which will present and sell their treasures from old times.
When Jan 19, 11-19h Fair, 17-19h Fashion Show
Jan 20, 11-19h Fair
Jan 21, 11-18h Fair
Jan 21, 22h- open end Party Extravaganza with Burlesque Dancers, DJs & a Band
Tonight – we know it’s Monday – but tonight the first CLUBMOB will happen in Kreuzberg’s club SO36. So if you feel like it, join the party and dance the night away into a greener tomorrow! All money that is earned during the event will be reinvested to improve the energy balance of the club. Music – electronic beats of course – by Frieder Blume (Crossfrontier Audio), PaulLee (The Humants, PLSTC PPL) and Vittjas Thief (Kurzurlaub).
5500 Clubs exist in Germany and 300 of those in our capital – one of the main reasons why Berlin gets hyped all around the world right now. But all the Party-Hardy also leads to 90 tons of CO2, the average carbon dioxide emission of one club per year. As taz.de reported the SO36 paid 20.000 Euros for electricity last year, 20 times as much as a four-person household spends.
Saving money and energy in clubs without spoiling the fun is the CLUBMOB team’s vision and they managed to find a way to make sustainability more attractive for club owners. In return for the Party tonight, SO36 will get professional advice and consulting on possibilities to save energy in the future, even green electricity provider Naturstrom for the club is under discussion.
23:00 – open end
10999 Berlin – Kreuzberg
For the last time this year the Holy Shit Shopping presents itself in Hamburg. This weekend in a hall of the Hamburg Messe 200 designers and artists will offer handmade products. From fashion and jewellery, books and photography through to organic olive oil from Greece you can chose from a colourful mix of treasures and find special Christmas presents. I visited the Holy Shit Shopping two weeks ago in the Alte Münze in Berlin but now I can’t tell you what I got there, because it should still be a surprise on Christmas Eve. What I can do is recommend this event with its cozy atmosphere. Only the food was quite minimalistic, so bring your own to survive your route through lots of creative products and interesting ideas.
We are looking forward to the 22nd and 23rd of January 2012 because that’s when MINT will take place for the second time – a new event for the future of fashion – fashion made with respect for people, animals and the environment, without concession in style. The Modefabriek in Amsterdam, a well-established fair where 600 brands exhibit is now giving MINT the opportunity to be part of the trade show and to bring a green department into the big factory building. Here 20 Fashion brands and 5 Lifestyle stands will have enough space to present themselves.
Besides the fair you can enjoy live performances, food and beverages as well as a concept store where visitors can purchase books, fashion, beauty and design products. Sound like a promising event that combines both fashion and sustainability in an authentic way.
22nd & 23rd January
10:00 – 18:00
1078 GZ Amsterdam